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WBRC Solutions

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WBRC Solutions Blog

Strategic Planning 101

Strategic Planning is an organizational tool that is used by groups and corporations globally to refine their goals and maximize their resources. Drawing from the concepts of strategic military planning, the strategic planning process is one way in which businesses strive to attain a competitive edge. Strategic planning involves defining goals, creating an adaptable business […]

Four Keys to Understanding Sales

Over the years I’ve read a hundred sales books with all kinds of different approaches and ideas. Some were very good and others left questions about their authors’ understanding of selling.When ever I found myself in a slump or things just didn’t seem to work, the answer always seemed to be in the basics. A […]

When Prospects Give You the “Silent Treatment”

  If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.” This dilemma usually goes something like this: “I don’t know what to do when I get hit with the silent treatment—you know, when I’ve worked with a prospect for […]


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