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Results vs. Change

So many conversations in business are about results. It doesn’t matter what level of the organization you are working in, there is always a list of desired results that are expected to happen and need to take place in a predetermined time frame.

Typically when a business engages with a consultant or a coach it is because the current results don’t match the expected or desired results. Typically the business is so focused on the desired results; they become so close to the situation, they miss the changes that need to take place in order for the improved results to happen.

This is a great quote by John Dixon, “If you focus on results you will never change, if you focus on change you will get results.” At first blush the difference between results and change seems like no big deal, and even though the difference appears subtle, the difference is quite powerful. By their very own definitions you can start to see the power.

Result: a consequence, effect, or outcome of something

Change: make or become different

A result is a consequence (interesting word choice in the dictionary) or an outcome, where as change is to become different. So based on the theory of this article, if you want different or improved results you need to become different. To make or become different is more of an internal process whereas results is perhaps more of an external measurement.

When businesses find their results challenged, many times outside sources are quickly evaluated to see why the results are faltering as opposed to first looking internally to evaluate what needs to change internally to drive different results.

Do they have the right people on the project?

Do the people on the project clearly understand the objective and do they have the resources to make it happen?

Are the right business processes in place to support the desired outcomes?

The list of internal questions about what needs to be changed to drive results is endless and will be industry specific.

So, too it is with individuals. Typically if something is going awry with our professional or personal goals, we have a tendency to first look to outside sources as to why our desired results are not where we want them to be and we start pointing fingers. It would be different if this didn’t happen, etc. as opposed to taking a long look within ourselves and determining what internal changes need to happen in order to positively impact our personal results.

Tony Robbins has said many times, “That the sole focus of a leader is anticipation.” I believe that a quote ties this all together. If a leader’s sole focus is to anticipate, therefore anticipate change, then desired results will follow.

The consultants in our network refer to themselves obviously as consultants or coaches; however, they are really change agents. When they are working with clients, they are helping them first look internally at their strategy, their people, and processes to determine what needs to change so the desired results can be achieved.

Are you a change agent for your clients?

Learn more about how WBRC Solutions can help you become a change agent.

Do You Want to be Successful & Wealthy?

A famous quote says, “Your attitude today determines your success tomorrow.” The most valuable asset you can possess is a positive attitude towards your life. Your attitude determines how much success you can achieve in all aspects of your life. Your attitude is also one of the first things people notice about you and impacts all the business and personal relationships you will have. Positive attitude is not a product of heredity; but with proper training, anyone can acquire this important trait.

If your attitude is not positive, then you can use some tools to do an “attitude tune-up.”

  1. Understand the power of your attitude. Your attitude is the most powerful tool for positive action that can help you become successful, so you will need to understand this before you can work on the following steps towards adjusting your attitude for the better. Your attitude impacts everything you do, the way you think, and your motivational levels. In order to turn your attitude around and get into action towards your goals, you need to be able to consistently fight any negative or pessimistic thoughts that you may get. You need to surround yourself with positive things and people, and you need to keep on your ultimate goal of achieving the success and wealth you want.
  2. Make a choice to be in command of your mind and your attitude. Taking full responsibility for what goes on in your mind by monitoring your thoughts is the first step towards being in control of your attitude. The power of choice is very influential in our lives. In order for you to be successful and wealthy, you must first choose to be successful. While you are working your way towards your goals, you will encounter some hurdles, you may experience some failure; but it is very important that you control how you respond to whatever happens, and keep your attitude positive while working towards your goals.

So, what will be your choice-a positive or a negative attitude? It may be easy to make this choice, but what tends to be a challenge is to actually stick with this choice no matter what setbacks you face. “Program” your attitude by training yourself to always be positive, maintain a positive inner dialogue, and keep your focus on your long term goals. Choosing to have the right attitude will help you become successful in all areas of your life.

  1. Identify and stop the negative attitude that holds you back. Assess your present day attitude and identify aspects, which may be holding you back from becoming successful. What are the underlying causes of your negative attitude? What attitude do you need to propel yourself towards success and wealth? Do an attitude assessment and work on all the attitudes that are keeping you away from being successful and wealthy. Rid yourself of any debilitating attitude, and focus on the positive attitudes that will help you attain your optimum potential in all areas of your life.
  2. Turn your attitude into action and find your purpose and passion. After you have identified what it is that is holding you back, you will be ready to take on the next step of looking ahead and analyzing where you want your life to go and what you want to achieve. In order to be successful, you must understand the importance of living your life with purpose and passion, and having a personal vision of what you want in your life. If you do not have a vision, you have nothing to work towards, and therefore you cannot be consistently motivated. Once you have your success goals specified, then you can easily turn your attitude into action as you work towards these goals.
  3. Develop strategies for maintaining the right attitude. For you to be successful in your life and in your business, it is important to be able to maintain the right attitude at all times regardless of any setbacks you may face. You will need to prepare yourself for handling any challenging situations that may threaten to provoke negative attitudes that will throw you off course. You must develop some self-motivation techniques to help you maintain the right attitude towards your goals: namely affirmations, visualization, positive attitude talk, enthusiasm etc. By using these tools, you will be well prepared to achieve professional and personal success. It is also important to build supportive relationships that will get you through challenging times.

By simply following the steps outlined above, you can have the right attitude, which will help you transform your life and achieve any success you want.

Success by Doing It

Marketing is the lifeblood of business, but sometimes businessmen will wait until they have written the perfect advertisement or sales message before they send out even one ad. They also spend weeks making sure their website is beautifully designed with all the latest refinements.

Meanwhile, good selling time is passing them by. Their product may even be out of date before they are happy with the advertisements. By the time they have everything perfect and ready to go, they may run out of capital and be forced to close down their business.

The best lesson I learned from the late Corey Rudl at a seminar in London was not to worry about creating a perfect website. Just get one up. His own dad had a website selling Ferrari car badges which was very ordinary, but it was making money.

Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning:

“We act from day one; others plan how to plan – for months.”

Dave and Heidi Perry talk about a fairly average businessman and average marketer whom they call Jack.

Jack’s motto was: “Doin’ it, Doin’ it, Doin’ it” i.e. do something, anything, every day towards achieving your marketing goals.

He kept plugging away each day with his marketing even though the format of his sales brochures and forms was not very good. He would not wait for the format to be improved. He believed in ‘Doin’ it’ even if he was not quite ready to do it.

This philosophy and behavior made him a multi-millionaire and a leader. Even though what he said was not profound and could at times be downright stupid, his action-oriented words and behavior led many to trust him and to follow his suggestions.

“He knew that to get a desired outcome, he had to actually DO something to get there.”

Jack knew that if his audience would just do something – anything – every day toward their goals, they, too, would get there. He, himself, just started doing something.

He didn’t wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

You can’t dream or wish your way into riches, although this can help. You have to actually do something about it. What is worse than a sales ad? No sales ad. Don’t wait until you have a great website or enough money to start your business.

Get going now and do something every day towards achieving your goal. You may still have doubts and fears but by doing something every day you will make progress and your confidence and power will increase.

Some people want to master a piece of software before they use it. The chances are that they will never use it!

The quickest way to learn how a software tool works is to start using it on a daily basis. We will make mistakes, of course, but we will also make progress in understanding the software.

I did not use an autoresponder for ages because I was afraid of making mistakes and sending people the wrong message. When I began using one, I almost immediately made mistakes but learned rapidly how to do them right and no one sent in any letters of complaints!

If possible, find a mentor who can hold your hand while you try something new. However, mentors are not always easily available, so trust yourself to have a go on your own and see what happens.

You will probably amaze yourself at what you can achieve on your own, especially if you don’t give up at the first signs of trouble.

Obviously preparation, thinking, and planning are worth doing but there comes a time when the most important thing is to actually start taking action even if this means you are running risks. Try it and see what happens.

Start “Doing it!”


Three Myths About Networking

Most of you probably realize the value of networking, but did you know that last year 50% of the sales Affiliates made were the result of networking in some capacity? If something is holding you back from tapping into this surefire business generation technique, here are three myths we’d like to dispell:

Myth #1 – “You can’t measure the return on investment for networking.”

See the second sentence above … ‘nuf said.

Myth #2 – “I’m not an extrovert. Networking won’t work for me.”

OK, so meeting and interacting with new people might not be at the top of your list, but there are some ways to take the sting out of networking events. Seriously consider becoming an ambassador to new members or a visiting host for events. Play on some of the skills you already have. Think about this … when you have guests in your home, what do you do? Greet them kindly, take their coats, offer them a beverage, and overall make them feel comfortable. Think you can do those same things at a networking event? You bet!

Myth #3 – “Networking is so old-fashioned.”

Sure it is … that’s because it’s worked for so long! Granted the days of the close-knit community where everybody knew and trusted everybody else have changed. What hasn’t changed is everybody’s need to do business with those they trust. Create around yourself a network of people you trust, whether you know them through a formal networking or leads exchange group, or informally through your interactions in your community. Recommend people often. Go out of your way to help others make connections, and they’ll go out of their way to recommend you.


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